Stussy: The Streetwear Brand That Turned Surf Culture Into Global Style
The Story Behind Stussy and Its Lasting Influence
Stussy is one of the most recognisable names in modern streetwear, but its story began with something much simpler: a signature. What started with Shawn Stussy’s hand-drawn logo on surfboards gradually developed into a clothing movement that connected surf culture, skateboarding, music, art, and everyday fashion. Instead of following...