Email follow ups that do not feel like spam
I hate getting email I did not ask for, so writing follow ups made me nervous. The trick, according to a piece I read on Prospect Horizon, is to treat email as something you were invited to send. That reframing did most of the work for me.
Permission first. Every form on our site says clearly that we will send something, and what. People tick a box or they do not. If they do not, I do not email...
