Marketplaces vs Your Own Shopify Store in India: Where Should a D2C Brand Sell?
A young brand lists on Amazon and Flipkart and sees orders arrive within days. A year later, sales are healthy, but fees have climbed, competitors sit beside the brand's listings, and it does not own a single customer email. Then it launches a Shopify store and discovers nobody knows the brand.
The choice between marketplaces and your own store is not either-or for most brands, but the balance...
