The rigid boxes may have identical boards and wrap with identical prints, and yet feel entirely different in the hands of their customers. The difference lies in structure, how the lid opens, how the product is contained within, and how the corners are finished. When you’re creating rigid packaging, or custom rigid packaging, for your product, there are a number of construction styles to choose from, and the construction style is just as important as the print design.

The advantages of rigid packaging

Unlike folding cartons, rigid boxes do not fold and are constructed with thick chipboard material wrapped in paper or special material. Customers will know the difference in weight and solidity from the first moment, and that’s why jewelry brands, perfume brands, electronics, and gift brands are opting for premium rigid boxes for products that must feel valuable before they are even opened.

Make sure you select the correct rigid box style.

A lift-off lid box is a type of box that features a separate base and lid, with the lid opening slowly and deliberately, making it suitable for fragrance boxes, watch boxes, and gift boxes. A magnetic closure box is a magnetic box with a hinged lid that snaps shut with the use of hidden magnets. Since it opens and closes multiple times without wear, it is suitable for products that will be stored in the box by customers, like skin care products or accessories.

Drawer boxes ensure the dramatic reveal of jewellery, chocolates, and small electronics, sliding out from a sleeve. Book-style boxes open like a cover, and the inside flap is left open to display print messages or product information, etc. Shoulder-neck boxes have an exposed collar between lid and base, thus providing a layered and formal appearance for candles and perfumes. With luxury packaging boxes, brands are able to enjoy the benefits of rigid presentation on a budget that avoids the freight expense of assembled rigid boxes, as they can be collapsed and shipped flat.

Rigid packaging has a premium feel to it.

It is those details that customers see, but don’t think about, that matter. Corners should be well wrapped with no showing board. The lid should have no gaps or friction, the rigid product boxes should be flat with no bubbles or creases. Inserts should ensure the product is positioned to the correct level to be facing a customer when they open the lid. Board thickness is another factor in how the box feels in the hand; heavier products require thicker board to prevent flexing.

The advantages of using branded rigid packaging are as follows:

• Customers tend to hang rigid boxes, so your logo remains in their home.

• Placing thick boards between fragile and high-value items for protection.

• Specialty wraps and finishes make products stand out on store shelves.

• People like to unbox things when they are introduced in a structured way

Beauty companies frequently combine these stiff gift boxes with personal cosmetic boxes for personalized collections.

Frequently asked questions

Q: What are the best gift box sizes?

A: Lift-off lid and magnetic closure boxes are the most popular types of gift boxes. Magnetic boxes are great for gifts customers can use over and over, whereas lift-off lids are ideal for one-time presentation.

Q: Can rigid boxes have custom inserts?

A: Yes. Inserts can be customized to fit bottles, jewelry, electronics, or even more than a single item in a set.

Q: Would you like to make a few rigid boxes?

A: Yes. Custom Boxes Manufacturer is the solution for small volumes and product launches as well as limited editions.

Identify a rigid box shape that would work for your product.

Uncertain about which closure (magnetic, drawer, or lift-off lid) your product requires? Find a comparison of branded rigid packaging and finishes offered by Custom Boxes Manufacturer.

Send your product size, weight, and usage of the box to sales@customboxesmanufacturer.com or make a call at 713-978-0088 and they’ll suggest a style and insert for you.